I was asked to reinterpret the essence of the renowned Milan-based photographer collective CESURA through a full rebranding. Working closely with the collective I developed a comprehensive brand system – including new logo marks for the different departments, stationery, accessories, a website and art direction – to coincide with the launch of the new organization of the collective after 11 years of activity in the field. The intention was to refresh the brand and reorganise it. I kept the soul and spirit of the collective coherently within its different departments and projects, and above all, I created a strong communication which is more contemporary but at the same time which is not intrusive, but rather, highlights the photography.